Mahlon will work with you directly to determine exactly what you'll need on your website: the number of pages, content, links, photos, contact information and so on.
If you are starting from scratch it's a good idea to find other websites that you like and will express your tastes in layout, colors and content. "Hey! This is something I like!"
Perhaps you have some artistic abilities, feel free to "rough-out" a design you have in mind and we can take it from there!
During the creation of your website you'll be given a "backdoor" address where you can see your website as it's being built!